Allie Vance

I am a Graphic Designer and Frontend Developer committed to designing cohesive visual systems that emphasize clarity, flow, and usability.


By unifying brand identity across platforms and reducing visual clutter, I build brand systems rooted in big-picture thinking—built to scale, strengthen brand clarity, and evolve with business needs.

My Approach

I’m a UX-focused designer committed to creating intuitive, accessible, and visually cohesive experiences. My approach emphasizes clarity, usability, and intentional design—prioritizing flow and function over decoration. Whether working on web, UI, or print projects, I aim to reduce cognitive load and communicate information effortlessly through clean, purpose-driven layouts.

Mission

#1. Conscious Design Practice

I believe design should be both beautiful and meaningful. My work empowers clients and communities by creating visual systems that are accessible, ethical, and rooted in clarity—design that uplifts, informs, and respects the viewer.

#2. Designing with Emerging Tech

I use design as a bridge between people and technology. By visualizing complex ideas—especially in fast-moving fields like AI—I create educational and intuitive designs that make innovation feel human, approachable, and useful.

#3. Visual Communication for the Future

I’m fascinated by the challenge of visualizing ideas that extend beyond our current context. Whether imagining interfaces for space or digital identities that span planets, I explore how design can communicate in unfamiliar environments.

#4. Human-Centered Visual Storytelling

Through layout, color, motion, and typography, I tell stories that bring warmth and emotion to technical subjects. I aim to reveal the human side of innovation through designs that connect with audiences emotionally and intellectually.

#5. Visual Systems for High-Speed Communication

My aim is to create design systems that deliver information clearly and efficiently—eliminating noise, focusing attention, and accelerating understanding without sacrificing beauty.

Career

Frontend Web Developer

Independent Contractor

  • Designed websites, logos, branding, and marketing collateral for 20+ small businesses and organizations.
  • Created consistent visual systems, color schemes, and type hierarchies aligned with client goals.
  • Delivered responsive, accessible designs optimized for performance and cross-platform consistency.
  • Used CMS platforms like WordPress, Wix, and Duda to implement and maintain sites.

Visual Communications & IT Assistant

Elmhurst University

  • Created internal graphics for campus events and online platforms.
  • Supported technical setup for presentations and digital signage.
  • Collaborated with staff to ensure cohesive digital communications.

Creative Design Intern

Starz Puzzles

  • Assisted in die-line editing, packaging layout, and trend research for puzzle products.
  • Supported the team in brainstorming creative themes and refining designs based on customer feedback.
Education

Elmhurst University

Communication Studies

& Graphic Design

Editorial Cartoonist and Graphic Artist for The Leader.

College of DuPage

General Studies

Member of the Art Club.

Skillset

A list of my technical skills.

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Canva


CMS: WordPress, Duda, Wix, Squarespace


Languages: HTML, CSS, basic JavaScript


Creative Skills: Typography, Layout Design, Brand Identity, Illustration, Iconography


Other: Midjourney (AI design), Audio/Video Editing, Print Production, Storyboarding


Contact

If you're looking for a dedicated professional who values clarity, reliability, and creativity, I'm here to help! Let’s connect and bring your ideas to life!

Contact Us

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All Right Reserved | Allie Vance